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Definitions
 
Definitions
This section will help you find definitions and explanations of terms used in advertising and internet marketing. It will get you familiar with specialty terms and abbreviations as well as their significance.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
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