Online Advertising Solutions  
  expo-MAX™ Home     Advertisers     Publishers     Website Statistics     News     Documentation  
  Sign Up     Log In  
expo-MAX Home/Documentation/Definitions/

Cost Per Mille

 Cost Per Mille, more often referred to as CPM or Cost Per 1,000 Impressions, is one of the most commonly used metrics in advertising. It measures relative cost of advertising to a given audience. It literally means cost of 1,000 views of an advertisement by a target group.
CPM Program in online advertising terminology refers to an arrangement when advertiser's cost and therefore publisher's compensation is directly linked to the number of ad views or impressions.
CPM program should also specify whether your advertisement is going to be shown once or several times per user. Unique impressions generally cost more as they cover a wider audience. It is however reasonable to purchase non-unique impressions at a lower or discount rate as well since it takes some users two or more impressions of the same advertisement to take action.
One of the most important factors of a CPM based advertising is ad placement location. Ads that are placed in highly visible locations will convert better than ads placed on the bottom of a page for example. It is imperative that CPM-based ads are placed above the fold to provide a fair return on investment. expo-MAX requires that all publishers place their CPM based ads above the fold.
Above the Fold
Ad Placement
Bounce Rate
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Landing Page
Pay Per Click
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Unique Visit
Sign Up Now
Bookmark and Share

expo-Max™ Home | Advertiser Solutions | Publisher Solutions | Website Traffic Statistics | Zip Code Atlas |
News | Documentation | Frequently Asked Questions | Screenshots | expo-MAX on Twitter | Terms of Service | Privacy Policy | Refund Policy | Contact

Copyright © 2024 expo-Max Inc.
All rights reserved.

expo-Max and its derivatives are a property of expo-Max Inc. and may not be used
without writtent permission or consent of expo-Max Inc.

This site is PCI compliant with: This site supports the following browsers:
Visa MasterCard Mozilla Firefox Apple Safari Google Chrome Internet Expolorer Opera
Firefox Safari Chrome Explorer Opera