Online Advertising Solutions  
  expo-MAX™ Home     Advertisers     Publishers     Website Statistics     News     Documentation  
  Sign Up     Log In  
expo-MAX Home/Documentation/Definitions/

Conversion Rate

 Conversion Rate is literally defined as a ratio between visitors who take desired action and all visitors. Desired action varies greatly from application to application and can mean a variety of things, including a sale, subscription, membership registration, software download, and even filling out a form, in other words just about any action beyond casual browsing.
Conversion rate depends on several factors, including attractiveness of the offer, interest level of the visitor and ease of the process. The more attractive the offer and the better the quality of presentation, the higher the conversion rate. Similarly, the closer the offer to the interest of the visitor, the higher the conversion rate. And finally, the shorter and easier the process of desired action, the higher the rate of completion, thus increasing the conversion rate.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
Sign Up Now
Bookmark and Share

expo-Max™ Home | Advertiser Solutions | Publisher Solutions | Website Traffic Statistics | Zip Code Atlas | Listing.ca
News | Documentation | Frequently Asked Questions | Screenshots | expo-MAX on Twitter | Terms of Service | Privacy Policy | Refund Policy | Contact


Copyright © 2024 expo-Max Inc.
All rights reserved.


expo-Max and its derivatives are a property of expo-Max Inc. and may not be used
without writtent permission or consent of expo-Max Inc.



This site is PCI compliant with: This site supports the following browsers:
Visa MasterCard Mozilla Firefox Apple Safari Google Chrome Internet Expolorer Opera
Firefox Safari Chrome Explorer Opera