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Conversion Rate

 Conversion Rate is literally defined as a ratio between visitors who take desired action and all visitors. Desired action varies greatly from application to application and can mean a variety of things, including a sale, subscription, membership registration, software download, and even filling out a form, in other words just about any action beyond casual browsing.
Conversion rate depends on several factors, including attractiveness of the offer, interest level of the visitor and ease of the process. The more attractive the offer and the better the quality of presentation, the higher the conversion rate. Similarly, the closer the offer to the interest of the visitor, the higher the conversion rate. And finally, the shorter and easier the process of desired action, the higher the rate of completion, thus increasing the conversion rate.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
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