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Ad

 Ad (or Advertisement) refers to an external contents, such as image banners, text links, flash objects, etc. that are placed in exchange for a fee.
There are numerous payment arrangements available, including but not limited to CPM (Cost per 1,000 impressions), CPC (Cost per Click), CPA (Cost per Action), flat rate placement, etc.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
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