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Direct Traffic

 Direct Traffic is one of the three sources of free visitors, the other two being a search engine referral and a website referral. Most direct traffic visits occur when the user types the URL of the website or a web page directly into the browser. A variation of this event is when a user navigates to a website by selecting it from their favorites or bookmarks menu or has a home page of their browser set to that website.
Another very common occurrence in the recent years is a user typing in the URL of the website in a search engine and then navigates to the website by clicking the link. Although technically these types of visits are not considered to be direct traffic, but a search engine referral, from the logical standpoint it should be treated as a direct traffic visit.
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Cost Per 1,000 Impressions
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Direct Traffic
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Hit
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Unique Visit
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