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Direct Traffic

 Direct Traffic is one of the three sources of free visitors, the other two being a search engine referral and a website referral. Most direct traffic visits occur when the user types the URL of the website or a web page directly into the browser. A variation of this event is when a user navigates to a website by selecting it from their favorites or bookmarks menu or has a home page of their browser set to that website.
Another very common occurrence in the recent years is a user typing in the URL of the website in a search engine and then navigates to the website by clicking the link. Although technically these types of visits are not considered to be direct traffic, but a search engine referral, from the logical standpoint it should be treated as a direct traffic visit.
Above the Fold
Ad Placement
Bounce Rate
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Landing Page
Pay Per Click
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Unique Visit
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