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Direct Traffic

Direct Traffic is one of the three sources of free visitors, the other two being a search engine referral and a website referral. Most direct traffic visits occur when the user types the URL of the website or a web page directly into the browser. A variation of this event is when a user navigates to a website by selecting it from their favorites or bookmarks menu or has a home page of their browser set to that website.

Another very common occurrence in the recent years is a user typing in the URL of the website in a search engine and then navigates to the website by clicking the link. Although technically these types of visits are not considered to be direct traffic, but a search engine referral, from the logical standpoint it should be treated as a direct traffic visit.

Click Through Rate

Conversion Rate

Cost Per 1,000 Impressions

Direct Traffic

Return on Investment

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