Online Advertising Solutions  
  expo-MAX™ Home     Advertisers     Publishers     Website Statistics     Web Search     News     Documentation  
  Sign Up     Log In  
expo-MAX Home/Documentation/Definitions/

Publisher

 Publisher in internet marketing is a group, organization, company or individual who is responsible for originating the production of a website. When referenced in advertising language, a publisher more specifically refers to an entity that maintains a website. The biggest portion of a publisher's revenue comes as advertising revenue, that is paid for by advertisers in exchange for placements of their ads. Publishers can be compensated in many different ways, including flat rate fees, cost per click, cost per 1,000 impressions, cost per conversion, etc.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
Sign Up Now
Bookmark and Share

expo-Max™ Home | Advertiser Solutions | Publisher Solutions | Website Traffic Statistics | VacationBay.ca | Zip Code Atlas | Listing.ca
News | Documentation | Frequently Asked Questions | Screenshots | expo-MAX on Twitter | Terms of Service | Privacy Policy | Refund Policy | Contact


Copyright © 2017 expo-Max Inc.
All rights reserved.


expo-Max and its derivatives are a property of expo-Max Inc. and may not be used
without writtent permission or consent of expo-Max Inc.



This site is PCI compliant with: This site supports the following browsers:
Visa MasterCard Mozilla Firefox Apple Safari Google Chrome Internet Expolorer Netscape Opera
Firefox Safari Chrome Explorer Netscape Opera