Online Advertising Solutions  
  expo-MAX™ Home     Advertisers     Publishers     Website Statistics     Web Search     News     Documentation  
  Sign Up     Log In  
expo-MAX Home/Documentation/Definitions/

ROI

 ROI, abbreviated from Return on Investment, also known as Rate of Return is a ratio of money gained (or lost) relative to return. More specifically in advertising, return on investment is the ratio of profit gained relative to the cost of advertising.
Return on investment can be calculated as profit gained as a result of advertising divided by the cost of advertising. It is one of the most important metrics to assess the effectiveness of an advertising campaign.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
Sign Up Now
Bookmark and Share

expo-Max™ Home | Advertiser Solutions | Publisher Solutions | Website Traffic Statistics | VacationBay.ca | Zip Code Atlas | Listing.ca
News | Documentation | Frequently Asked Questions | Screenshots | expo-MAX on Twitter | Terms of Service | Privacy Policy | Refund Policy | Contact


Copyright © 2017 expo-Max Inc.
All rights reserved.


expo-Max and its derivatives are a property of expo-Max Inc. and may not be used
without writtent permission or consent of expo-Max Inc.



This site is PCI compliant with: This site supports the following browsers:
Visa MasterCard Mozilla Firefox Apple Safari Google Chrome Internet Expolorer Netscape Opera
Firefox Safari Chrome Explorer Netscape Opera