Online Advertising Solutions  
  expo-MAX™ Home     Advertisers     Publishers     Website Statistics     Web Search     News     Documentation  
  Sign Up     Log In  
expo-MAX Home/Documentation/Definitions/

Unique Visit

 Unique visit, also known as single attendance, is metric used in internet marketing to describe a unit of traffic, which is further used to estimate a website's true audience size. Unique visits are usually measured over a given time frame.
There are several methods to calculate unique visits. Most common include differentiation by a user IP address or cookie tracking. Neither of the methods is 100% accurate, due to such factors as cookie-disabled browsers, proxy servers or dynamic IP assignment. Nonetheless it is possible to provide a workable estimate (or an educated guess) of the audience size using these methods.
The data to calculate the metric can come from log files stored on an http server or from user browsers. There are advantages to both methods. Log files always include the data left by spiders (or programs used to collect data from websites) and is occasionally useful. Using javascript to collect information from user browsers on the other hand can provide additional parameters, such as browser make and model, user screen resolution and operating system, making the metric more valuable in some aspects.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
Sign Up Now
Bookmark and Share

expo-Max™ Home | Advertiser Solutions | Publisher Solutions | Website Traffic Statistics | VacationBay.ca | Zip Code Atlas | Listing.ca
News | Documentation | Frequently Asked Questions | Screenshots | expo-MAX on Twitter | Terms of Service | Privacy Policy | Refund Policy | Contact


Copyright © 2017 expo-Max Inc.
All rights reserved.


expo-Max and its derivatives are a property of expo-Max Inc. and may not be used
without writtent permission or consent of expo-Max Inc.



This site is PCI compliant with: This site supports the following browsers:
Visa MasterCard Mozilla Firefox Apple Safari Google Chrome Internet Expolorer Netscape Opera
Firefox Safari Chrome Explorer Netscape Opera