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PPC

 PPC, also known as Pay Per Click, CPC or Cost Per Click in internet marketing refers to an arrangement when an advertiser pays the publisher only when their ads are clicked. With search engines and marketing companies advertisers generally bid on specific keywords that are relevant to the nature of their products and services.
Pay Per Click is the most widely used pay-for-performance advertising arrangement. Conversion rate in this program is one of the most important metrics to advertisers, whereas for publishers, Click through rate (or CTR) is the main indicator of monetization effectiveness.
Above the Fold
Ad
Ad Placement
Advertiser
Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
Search Engine
Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
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