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ROI

 ROI, abbreviated from Return on Investment, also known as Rate of Return is a ratio of money gained (or lost) relative to return. More specifically in advertising, return on investment is the ratio of profit gained relative to the cost of advertising.
Return on investment can be calculated as profit gained as a result of advertising divided by the cost of advertising. It is one of the most important metrics to assess the effectiveness of an advertising campaign.
Above the Fold
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Ad Placement
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Bounce
Bounce Rate
CPM
CTR
Click Through Rate
Conversion Rate
Cost Per 1,000 Impressions
Cost Per Click
Cost Per Mille
Direct Traffic
Entrance Page
Exit Page
Hit
Impression
Landing Page
PPC
Pageview
Pay Per Click
Publisher
ROI
Referral Fee
Return on Investment
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Search Term
Text Link
Traffic
Unique Visit
Visit
eCPM
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