Analytics

Analytics Overview

expo-MAX Analytics is an enterprise-class solution that provides accurate, real-time statistical analysis of website(s) performance. It is designed to be easy for non-specialists and professionals alike to track performance of your company's marketing programs.

Search Term Analysis

expo-MAX Analytics allows you to better understand what it is your clients are looking for and therefore maximize your return on investment. You will be able to monitor exact key phrases that your customers are searching for in various search engines and focus on those of them that deliver the highest returns for your company's bottom line. Furthermore, expo-MAX Analytics is the first and only solution that tracks the rankings (or positions) of your website in search engines for each and every keyword. This gives you a clear picture of where you stand in terms of search engine optimization strategy, allowing you to streamline your efforts and expenditure efficiently.

Besides regular search results, expo-MAX Analytics employs a sophisticated technology to provide you with a detailed breakdown of Image, Video, Local, Map, News and other search result types. By comparing expo-MAX Analytics traffic reports with the data produced by some of the other programs (e.g. Google Analytics, Webalizer, Urchin), you will notice that most specialty types of searches, such as Image Search for example, are reported as "Referring Sites" without providing you with any further analysis, thus limiting your ability to properly evaluate your marketing initiatives. Furthermore, you will be amazed to find out that a large chunk of visits, reported as "Direct Traffic" by most such programs, is in fact not direct traffic at all, but rather a technological limitation that prevents them from providing properly processed information. expo-MAX Analytics was specifically developed to address these known existing limitations.