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Frequently Asked Questions
This section contains answers to frequently asked questions in regards to expo-MAX internet marketing
solutions. If you come across any terms that you are not familiar with and require clarification, please
feel free to look them up in the terminology section.
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Publishers F.A.Q.
Advertisers F.A.Q.
Analytics F.A.Q.
Referral Program F.A.Q.
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Publishers F.A.Q.
How much will I earn?
expo-MAX publishing solutions are performance-based. As a publisher you can choose from several programs
that are available to you, including Pay Per Click (PPC), Cost Per Thousand Impressions (CPM) or
flat rate text link ads.
With Pay Per Click you will be compensated each time your visitor clicks
on an ad. We optimize the ads being shown with publisher's interest in mind, so we always show ads
that are likely to generate you the most. With CPM program you will be compensated based on the number of
impressions that your site is serving. You can only put one CPM based ad unit per page and it has to
be placed above the fold. With flat rate static text link program, you can set your own rate in exchange
for placing an advertiser's link on your pages.
We recommend that you try several programs in the beginning to see which type of advertisement fits
your website the best.
What is your revenue sharing model?
Our revenue sharing model is unmatched in the industry. On top of regular 70%/30% revenue sharing model,
we pay 5% bonus to every publisher who generated over $1,000 per month in revenue, bringing your share
to 75%.
On top of that, all advertisers and all publishers that are referred to us through ad units that you
place on your website(s) will generate you 15% commissions on all the business that they bring us. These
commissions will be paid to you for as long as the advertiser or publisher continues to use expo-MAX services.
When will I get paid?
We approve payments on the 15th of each month for the balance accrued in the previous month. We issue
payments via checks or PayPal, whichever is preferred by the publisher.
How long will I have to stay?
There is no contract when you use our services. You can stay with us for as long or as short as you
please. Even if you stop being expo-MAX active publisher, all referral commissions will still be
paid out to you on a monthly basis.
Will my site be accepted?
Most websites and blogs that don't contain illegal or offensive content will be accepted and will be allowed
to continue using expo-MAX services for as long as a website doesn't violate our
expo-MAX terms of service. We disallow any kind of fraudulent
behaviour, including but not limited to computer generated impressions and clicks, incentives,
pay-to-surf programs, and other illegal activities. We implemented several measures to ensure that
our publishing network is of the highest quality and does not participate in such fraudulent activities.
What kind of ads will I have to place?
In order to maximize publishers' revenues, the system analyzes each and every website to create a
profile. We use such profiles alongside ad statistical data to match advertisement content to the
content of your website.
I don't know any programming; will I still be able to participate?
There is no programming experience required in order to participate with expo-MAX publishing solutions.
The system was designed to make the service as easy as possible. As long as you know how to paste a few
lines of code into your pages, you will not experience any difficulties.
Advertisers F.A.Q.
How much will the program cost me?
Advertising costs vary depending on the several factors, such as competition in your industry, ad
performance and others. Generally you will be able to choose the maximum cost per click or
maximum cost per thousand impressions as well as you daily budget, so that you advertisement
costs are predictable. You can also enrol in text link ads program, where the costs are
flat and you know exactly how much you will need to every month.
Where will the customers come from?
Customers are harvested by displaying your advertisements that throughout our publishing network.
We match your ads to the content of the websites where they are served in order to maximize your
return on investment.
How will I track my sales?
expo-MAX advertising solutions comes with its own report engine. Report engine is deeply integrated
with expo-MAX Analytics to provide you with the wealth of data for you to be able to properly
streamline your advertising budget.
You are also welcome to use your own custom or third party marketing analysis and tracking software.
What do you do to prevent click fraud?
It is our number one priority to keep our advertising service free of fraudulent activity.
We implemented several measures to do so, including strict guidelines for publishers that we accept,
cutting-edge statistical behaviour analysis solutions to detect inconsistencies in the data
we receive from the publishers.
Analytics F.A.Q.
How much does the solution cost?
expo-MAX Analytics, despite being an enterprise-class solution, is provided
free of charge. We developed web analytics to supply superior tools for our advertisers and publishers
get the most out of their marketing efforts. You can also use our Analytics as a stand alone solution.
We believe that the quality of this tool will give our users confidence to engage in some of our other
programs some time down the line.
How difficult is it to set up?
expo-MAX Analytics is very easy to set up. Same as with our publishing solutions, expo-MAX Analytics
can be set up without any technical background by following analytics setup instructions in the documentation section of our website.
What are the benefits of expo-MAX Analytics?
On top of all the regular statistics that you can get from most conventional tools, expo-MAX Analytics
includes several unique and time saving features, such as reports on the position of the keywords
in different search engines, ability to report on specialty search engine data, such as Yahoo! Maps
or Google Images and many more. If you would like to master expo-MAX Analytics or learn more about
what it has to offer, please refer to the documentation section of
our website.
Can I use expo-MAX Analytics alongside other solutions?
Absolutely, expo-MAX does not interfere with any commercially available solutions, whether they may be
javascript or log file based.
Can expo-MAX Analytics be used on a blog?
You can use expo-MAX Analytics on your blog as long as your content management software supports
html posts and edits. All you have to do is follow analytics setup instructions and it will work just like with any other website.
Referral Program F.A.Q.
What is the compensation package for referrals?
expo-MAX has an extensive compensation package from all referrals that you send us. You will be paid
15% on all business we get from each and every customer you bring us.
Are referral commissions recurring?
Yes, commissions are recurring for as long as the customer you bring us remains our client.
When will I get paid?
We approve payments on the 15th of each month for the balance accrued in the previous month. We issue
payments via checks or PayPal, whichever is more convenient for you.
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